Why Should I Hire A Marketing Agency
1. You don’t have the time.
Business owners have a lot on their plates. That means you may put off doing a new marketing piece, even if it is something you really need. Hiring a marketing agency who specializes is helping make you look your very best and clearly express your messaging – means you can get that project done and begin using it to make you more money.
2. You can’t afford not to.
By the time you learn how to use that page layout software that came free with your computer, you may have invested several hours. Couldn’t that have been used more productively? If you could have paid a designer $500 and used your time to earn $1,000 for your business, you have not chosen wisely.
3. They create unique brands.
Now, not every business needs to stand out. If you’re a locksmith in a small community, for example, it may be enough to just show up in internet searches and be in the phone book. But if you’re in a market with a dozen other locksmiths (like Southern California!), you want to stand out. You don’t do that with a clip art logo or a flyer created in Word by your cousin who said he could create it for you for $50 dollars :). Using marketing materials that are unique and stand out are a way for people to remember you. If a prospective client remembers you or has seen your materials before, they are more likely to choose to contact you for your products or services.
4. Consistency is King.
If you use different logos, different fonts and different messages everywhere, it’s going to be hard to look professional – never mind confusing a possible client and loosing trust. Good marketing and design agencies know how to watch and manage those little details that ensure every marketing piece and individual communication effort fits with everything else. Sure, your customers may not notice if you used “Times New Roman” in one marketing effort and “Calibri” in another, but the subconscious mind picks up details and uses them to form an overall opinion of your business (which is your brand). You look and seem more put together, professional and trustworthy if everything does, in fact, fit together.
5. You don’t get a headache.
Let’s say you courageously do put together a marketing piece without assistance from a marketing agency, then you send it off to the printer. When the proof – or worse, the finished printed product – comes back with errors, folding issues, problems that you didn’t anticipate, let alone a confusing message or unprofessional look – fixing or reprinting will take even more time and money. We know what to do to make sure a file prints correctly every time, without fail.
6. You get a plethora of creative ideas.
We are generally pretty creative folks and it is our passion to assist our clients with your marketing projects so that you can get the most out of every project. Hiring a marketing agency is likely to mean that you’ll end up with a better finished product than you could have put together, even if you’re skilled at making things look good. Our ideas may lead to a more eye-catching, more appealing and more polished piece than you would have created – thus leading to more attention from potential customers and more sales.
7. You are proud to show off your business savy.
Have you ever been in a situation where you had an ugly or boring business card? Were you less likely to hand it out? If that brochure is outdated and uses a weird color scheme, you may just keep it behind the counter instead of displaying it. When your website is not representative of your business or looks like it was created back in the 90s, are you hesitant to send clients to your online representation to learn about your business? All your marketing materials, digital or print, should be the best they can be for your business, or you’ll have some hesitation in presenting them to new customers. We create brands and campaigns that you are proud to show off and accurately represent your core values and design esthetic.