Accounting Practice Sales is the leader in accounting and tax practice mergers and acquisitions, specializing marketing of accounting firms and tax practices. Their brokers match practice owners selling a firm with interested buyers.
Our Best-in-Class transition advisors understand what it takes to navigate the complexity of these unique transactions. Successfully bringing sellers and buyers to the closing table is the only thing we do, and we do it better than anyone else!
After defining the Accounting Practice Sales philosophy, core values and business approach, the first task was to develop a easily recognizable, understandable and professional logo. The final mark included the companies acronym (APS) and the addition of (.net) to push their web presence. Included in this “emblem” style logo is a bar chart showing growth and progress. Built as a clean vector object logo allows for is easily manipulation to fit any and all marketing applications. The color choices (green, dark blue) evoke money, accounting and trustworthiness.
The business and marketing materials all carry the new messaging “Delivering Results – One Practice At A Time”. Consistent messaging, colors, typography, logo locations and design details help establish the “companies visual personality”.